During my trip to Kuwait not only was I able to overindulge myself in a myriad of culinary experiences, from Kuwaiti to Persian to Indian, Lebanese and Japanese, but whenever we weren’t eating or shooting, I was actually able to do some shop scouting. Luckily for me, we managed to make some time in our busy schedules to visit the most popular and compelling boutiques in the city.
I had already been hearing plenty of buzz about a concept store called 4.
Everyone kept telling me it was the must-go-to place in Kuwait and that I couldn’t miss out. So I went.
Ever wondered what an exceptional shopping experience felt like? 4 is a cult concept store where fashion meets art meets style in a unique creative space that gives exposure to both renowned and upcoming fashion designers and artists from all across the world.
The instant you set foot at 4, you get hit with this industrial-inspired aesthetic combined with an eclectic mix of bold design elements and cutting-edge, avant-garde fashion pieces that immediately enliven your senses.
I couldn’t keep my eyes off the decor! They have an incredible selection of fine furniture and design pieces, some limited edition, by artists such as British based Established & Sons, Spanish artist-designer Jaime Hayon, Frank, Zaha Hadid and Rick Owens bronze range (antlers + skull sculpture) as seen above.
4 is actually one in eight shops worldwide to have exclusive distribution of the Austrian fashion label, Carol Christian Poell. I got to see the mens collection- each piece is literally a wearable work of art. Revolutionary and innovative don’t do him justice.
Other fashion-forward brands present at the shop include Gareth Pugh, Haider Ackermann, Ann Valerie Hash, Rad Hourani, Todd Lynn, Ann Demeulemeester, Margiela, Visvim and in the shoe department they’ve got Charlotte Olympia, Jerome C. Rousseau and Alexandre Birman, to name a few.
Need I say more?
All of the clothes available at 4 are chosen piece by piece by the owner, Nouf Al Bahar together with her sister, two individuals who know the value and clearly treat each one of these garments as artistic objects. Objects which not only distinguish themselves by their stylish functionality, but also by their ability to attract the attention of all the right people.
Even the fitting rooms and restrooms are proof of 4′s enthusiastic attention to detail and creative passion.
Loving the crossword puzzle wallpaper!
I was told by the owner that they’re currently planning the expansion of 4, to double its size, into a new extension that will be showcasing a dedicated gallery space and restaurant and even a new beauty concept.
I can’t even begin to imagine how this concept store can get any better than it already is!
A big thanks to Nouf for giving me that amazing tour of her stunning concept store and I definitely look forward to going back to see the new 4!
All the best on your new venture!